When life gives
you lemons, we
make lemonade.

Learn to think
and act more
like startups.

We are Lingo, a small strategic design
and innovation firm in Oslo, Norway.

Through consulting, strategic design tools and training, we transform the way organizations and teams approach innovation for a digital-first world.

First and foremost, we are a co-creative partner. We empower organizations to front innovation by helping them roll up their sleeves and apply multidisciplinary, human-centered, and prototype-driven practices to their everyday work. Put differently, we help organizations behave more like startups. Which is why our approach has more in common with design thinking and transformative learning than traditional consulting.

Founded and led by Tor Grønsund, our research and work into strategic design methodologies has been adopted by universities such as Harvard Business School, INSEAD, and Stanford University as well as in global entrepreneurship programs and governments.


Over the past decade we have developed a strategic design platform that breaks down silos and takes a modular, "Lego-like" approach guiding co-creative processes and trasformation from framing a problem and opportunity, to ideation and prototyping, to positioning and communications.

We have fluency in innovation methodologies with a full stack of practices ranging from design sprints, lean startup, effectuation, business model design, jobs-to-be-done and disruptive innovation, but flexibility to remix, customize and create new ones.

Digital Strategy and Insights

We connect emerging digital technology to people's needs, integrating web design, content development, and performance marketing with strategy and purpose.

Design Sprints

We have extensive experience developing and customizing design-driven innovation and entrepreneurial methods, with a particular focus on two and five-day design sprints.

Organizational (re)design

We audit and help make your organization responsive and ready for the 21st century using our in-house organizational network analysis methods and tools.

Storytelling for influence

From speaking and writing to messaging and positioning, we help shape and put meaningful ideas at the center of communities and conversations that matter.

Learning + Development

Ranging from inspirational talks, 2-day workshops, and customised programmes, we bring strategic learning approaches that build creative confidence and capabilities.

Concept development

We translate deep knowledge of users and customers into relevant interactions, developing creative concepts that put people’s needs at the center of innovation.

Recent Work
Innovation Norway
Tesla Motors
Norwegian University of Science and Technology
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