There is a
new leadership

It is not
about power

It is about

We are Lingo, a strategic design firm
and research lab in Oslo, Norway.

Through training, strategic design tools, and incubation we transform the way organizations and teams approach innovation for a digital-first world.

First and foremost, we are a co-creative partner. We empower organizations to drive innovation by helping them roll up their sleeves and apply multidisciplinary, transformative, and prototype-driven practices to their everyday work. Put differently, we help organizations behave more like startups. Which is why our approach has more in common with design thinking and transformative learning than traditional consulting.

Our research and work into strategic design methodologies have been adopted by universities such as Harvard Business School, UC Berkeley, and Stanford University as well as in global entrepreneurship programs and governments.


Over the past decade we have developed a strategic design framework that takes a modular, "Lego-like" approach guiding innovation and transformation from framing a problem and opportunity, to ideation and prototyping, to messaging and positioning.

We have fluency in innovation methodologies with a full stack of practices ranging from design sprints, lean startup, effectuation, business model design, blue ocean strategy, jobs-to-be-done and disruptive innovation, but the flexibility to remix, customize and create new ones.


We connect emerging digital technology to organizations' needs, integrating web design, content development, and performance marketing with strategy and purpose.


Ranging from inspirational talks and design sprints to customised programmes, we bring strategic learning and training approaches that build creative confidence and capabilities.


We translate deep knowledge of users and customers into relevant interactions, creative concepts, and stories that put people’s needs at the center of innovation.

Recent Work
Innovation Norway
Tesla Motors
Norwegian University of Science and Technology
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